Name Of Innovator | Organisation


Claim | Slogan

Things should sound!


Playtronica is a creative technology studio specialising in interactive experiences through sound and touch. We develop new technologies and artistic strategies to make the world sound better.

Innovation | USP

In Playtronica’s universe, everything should sound. It focuses on the physical characteristics of objects and uses conductivity and resistance to map their own voice. With the development of conductive materials and smart textiles, Playtronica’s research is to bring that voice into everyday reality. Playtronica’s focus is in the field of experiential marketing and audio branding, collaborating with brands like Hermes, Issey Miyake, Ikea and Nike, museums like Centre Pompidou, Palais de Tokyo, Exploratorium, Tretyakov Gallery and Garage Museum.


Sasha Pas, founder
Andrew Manirko, co-founder

Vincent de Malherbe, co-founder

  • 02/02/2014 00:00
Operating Status
Type Of Innovator
Company & Contact Information

Erkelenzdamm 59, 10999 Berlin, Germany